Our studio does quite a but of work with the Synchrotron across disciplines, print design such as posters, banners, annual reports and newsletters, web and presentation design, video production and corporate photography. It is this cross over that works well with our clients, our graphic designer was able to go through my image library finding suitable material for the annual report and then also brief me on style and content for the photographs I needed to go and shoot on location.
It is interesting what gets used from a shoot and working closely with our designers gives me an insight to what is needed, an example being abstract imagery such as these ones of lighting panels. Our designer took these images and incorporated them as backgrounds and standalone items.
The original brief was for specific people in their work environments, working with our designer Sara on location we were able to find additional material to supplement and enhance the Annual Report.
I learnt the lesson about picking up closeups and shots such as these whilst shooting video, in video production the need for cutaways is paramount, print and web design is not different, close ups and abstracts add an enormous amount of value.
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